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37 Soho Square, London

37 Soho Square is a recently completed classic development in London’s cultural and creative heart. Built in the seventeenth century the Grade II Listed building is steeped in history and was the residence of nobles, a general, and even the Swedish envoy, before its life as a commercial premises.

Expected to be completed in the summer of 2013, the building is being transformed by the developer, Stobart Group, into five large, lavishly specified two and three-bedroom apartments which range from 1,646 sq ft to 1,937 sq ft. The apartments comprise of one duplex, occupying the lower ground and ground floors, and four lateral apartments, each occupying one of the floors above. High ceilings, fantastic natural light and fastidious attention to design and quality is present throughout the building, which boasts contemporary and elegant interiors designed by Edward Philips.

It is anticipated that Soho will become an even more desirable London location over the next few years, with regeneration centred around Tottenham Court Road Station, and the completion of Crossrail. Developers expect a lot of interest from high net worth individuals, not only from those working in the area’s creative, media and advertising industries but also from overseas investors.

Prices range from £1.85 million to £4.25 million.

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